Last updated August 24, 2023
Please review this Policy periodically. You should read this entire Policy before submitting information, including personal information, to us in any form. Whenever you submit personal information to us, whether online or offline, you consent to the collection, use, and disclosure of that information in accordance with this Policy.
All personal information may be used for the purposes stated in this Policy. We may make full use of all information that is de-identified, aggregated, or otherwise not in a personally identifiable form.
INFORMATION WE COLLECT AND HOW WE USE IT
We collect personal inaformation from you in the following ways: 1) from you when you voluntarily submit information directly to us; 2) using automated technology, including when you visit our Website, social media, or interact with our electronic advertisements or communications; and 3) using third party sources, including our service providers, analytics providers, through social media and other websites or services we interact with. Automated technology collects information from your computer or mobile device and includes cookies, web beacons, local shared objects, or other similar technology. More information is given below in the "Cookies and Other Technology" section below.
All personal information may be used for the purposes stated in this Policy. We may combine data collected from third party sources.
We collect, use, and disclose your personal information as described in the chart in Annex 1 below [Link to Annex 1].
We collect information volunteered by you, including but not limited to name, address, email, and company name. We use this information to provide you with the Website, improve the Website, provide you with products and services you request, improve our product and to communicate with you regarding your business.
We collect your domain and IP address, cookies and usage data, type of browser, Application Programming Interface (API) calls, number of tokens used, reviews of our product and services you submit, and operating system you use when you visit the website. We collect this information from your computer or mobile device when you visit our website (including your online activities on our website) and/or use our product and services. This information is used for internal analysis only in order to improve our website, monitor the performance of our servers, and administer the website.
We may collect personal information from you in connection with your engagement of our professional services, including personal identifiers such as your name, address, email address, financial information, or other personal information you provide to us in the course of our professional relationship.
How We May Disclose Your Personal Information, Internet Network Activity, and Service Related Information
We may disclose this information as follows:
With consultants, service providers, and contractors that we use to support our business and operations (e.g., hosting or operating our Site, data collection, reporting, ad response measurement, Site metrics and analytics, data analysis, delivering marketing messages and advertisements, processing credit card payments, and providing fraud detection services) who have agreed to keep the information confidential and use it only to provide the applicable services.
When we contemplate or enter into a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.
With an acquirer or successor-in-interest in the event of a reorganization, merger, sale, change of control, consolidation, joint venture, assignment, transfer or other disposition of all or any part of Latch or its affiliates including any negotiation thereof.
THIRD-PARTY ADVERTISING AND ANALYTICS DISCLAIMER
You may opt out of behavioral remarketing as follows:
Google Analytics and Google Ads: We use Google Analytics to understand how our website, services, and products perform and how you use them. We have enabled the Restricted Processing of Data feature with respect to Google Analytics and Google Ads. However, if you would like to take additional precautions to opt out of Google Analytics and Ads, you can opt out of Google Analytics by installing Google’s Opt Out browser add on: https://tools.google.com/dlpage/gaoptout and opt out of interest-based Google ads using https://adssettings.google.com/u/0/authenticated. To learn more about how Google processes your data, please visit https://www.google.com/policies/privacy/.
Meta Pixel and Meta Ads: We use Meta Pixel to understand how our website, services, advertisements, and products perform and how you use them. We use Meta Ads to advertise and market our services to you. We have already enabled the Limited Data Use feature with respect to Meta Pixel. To learn more about how Meta uses your data please visit https://www.facebook.com/privacy/explanation or log on to your Facebook account and access your settings. To understand more about Facebook advertising and manage your preferences please visit https://www.facebook.com/about/ads.
Advertising and Behavioral Remarketing
We use remarketing services to advertise on third-party websites to you after you visit our Website, applications, and other online services.
Instagram. To learn more about Instagram Ads and to exercise your choices, please visit: https://help.instagram.com/478880589321969/?helpref=hc_fnav&bc=Instagram%20Help&bc=Managing%20Your%20Account.
Digital Advertising Alliance
You can also opt out from companies like Google, Instagram, Facebook and other participating companies through the Digital Advertising Alliance in the USA: http://www.aboutads.info/choices/. You can also opt out of participating companies from the Digital Advertising Alliance of Canada in Canada: http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe: http://www.youronlinechoices.eu/, or opt out using your mobile device settings.
This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies, which are covered by such third parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices. This Policy does not apply to, and we are not responsible for, third-party cookies, web beacons, or other tracking technologies, which are covered by such third parties’ privacy policies. For more information, we encourage you to check the privacy policies of these third parties to learn about their privacy practices.
HOW WE USE “COOKIES AND OTHER TECHNOLOGY”
As you access or use our websites, Latch may collect information passively, by using technologies such as cookies, web beacons, pixels, and navigational and location data collection (clickstream, log files, server logs) for the purposes described in this Policy. Such automated technologies further help us to keep track of your interactions with our website in order to personalize your web experience, including through offers, advertisements, language and location preferences. Most browsers are initially set to allow cookies, but also offer the option to restrict cookies or warn you of their use. By disabling cookies, you won’t be able to enjoy the convenience provided by our customization.
To find more information about cookies please visit www.allaboutcookies.org.
LINKS AND THIRD PARTIES
This website may include links to other websites operated by third parties. We are not responsible for any information on these websites. Your use of these websites or submission of personal information to them is at your own risk and pursuant to the privacy policies of such websites.
INTENDED AUDIENCE OF WEBSITE; COPPA COMPLIANCE
We are in compliance with the requirements of the Children's Online Privacy Protection Act (“COPPA”). We do not knowingly collect information from minors in the United States or elsewhere with or without the consent of their parents or guardians. If you are not 16 or older, you should not visit or use our website or social media accounts. If you become aware that a child has provided us with personal information without appropriate consent, then please contact us using the details below so that we can take the appropriate steps in accordance with our legal obligations and this Policy.
RETENTION OF PERSONAL INFORMATION
We will retain your personal information (collected through offline and online methods) for as long as it is necessary for the purposes described in this Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.
We will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period, except when this data is used to strengthen the security or to improve the functionality of our Services, or we are legally obligated to retain this data for longer time periods.
Contact Preferences and Unsubscribing
Latch wants to communicate with you in a manner you find helpful. If you no longer wish to receive email marketing communications from us, you may unsubscribe from receiving marketing-related emails by using the unsubscribe method provided in our communications (e.g., by clicking on the “unsubscribe” link in the email to unsubscribe). Such communications may include information about products or services or promotions. Please note that unsubscribing from our promotional material will not prevent Latch from contacting you for other reasons, such as order confirmations, or responses to customer service inquiries.
HOW WE PROTECT YOUR INFORMATION
We are committed to protecting the personal information you share with us through use of our website and we maintain reasonable physical, electronic and procedural safeguards to protect your personal information. If, for any reason, you do not agree with this Policy, please do not use or attempt to take advantage of any of the information, services, features or functions of the website that might require you to provide your personal information.
However, as no security system is wholly failsafe or impenetrable, the transmission of information via the internet is not completely secure. We cannot guarantee the security of our database or the information you supply while being transmitted to us over the Internet. Although we strive to protect your personal information in accordance with this Policy, we will not be liable for disclosure of personal information obtained due to errors in transmission or security breaches. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately as detailed under the “Contact Information” section below.
This Policy and our privacy practices will be subject exclusively to the laws of the State of California, United States of America. We make no representation that this Policy and its practices comply with the laws of any other jurisdiction.